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Two unknown heroes tackle the poverty in Israel

Jerusalem - or Calcutta

Two men who are elevating tzedakah to a whole new level

Taking it to the streets

A view from Jerusalem Poverty

Planting Seeds of Chesed in Motza

About The Kuppa


Jerusalem - or Calcutta 

By Hillel Goldberg

I lived in Jerusalem 12 years. I thought I knew the streets and back alleys of this ancient and modern city. I prided myself in knowing the street names and nooks and crannies of this shapeless patchwork of neighborhoods and ethnic enclaves.
Last week, one hour and 15 minutes peeled away 12 years of presumption.
I thought I knew the Bucharan Quarter. In fact, I did know the open air market and enjoyed the colorful characters there, and the ramshackle stores that had a certain charm. I remember a cavern carved out of a stone building burning with hot ovens, turning out the freshest imaginable pita bread for waiting customers.
But I never went behind the marketplace. I never crept beneath the low hanging archways and saw how the people really lived.
Last week I did.

I cannot find the words for the extreme dilapidation and sheer suffering and penury right in the heart of this burgeoning city of villas and riches.
I was led into the despair by two shrewd angels of mercy, Chaim Goldberg (no relation) and Dovid Cohen. These two unimposing, unpretentious Jerusalemites, originally from Chicago, head one of the most unusual tzedakah projects in the world.
I could not believe how humbled I was, both by the poverty and the skill with which Goldberg and Cohen attacked it.
I had heard vaguely of these two gentlemen and figured that they were merely the latest in the Holy Land's do-gooders, people who mean well, who have their hands out for money for others, people looking for a mitzvah for themselves. Hardly a bad prospect, to be sure; but one, nonetheless, that leaves me slightly suspicious. I have seen do-gooders in the Holy City, many of them 80 concerned about building "mitzvah points" for themselves that they trample on the sensitivities of the people they want to help. I have seen the wisdom of Rabbi Israel Salanter's trenchant observation: "People can destroy the world running to do a mitzvah."
Heaven only knows that the hands are out and the beggars and their beneficiaries plentiful in Jerusalem.
One hour and 15 minutes removed my suspicions completely.
I could not believe what I saw.
Messrs. Goldberg and Cohen devote a part of six days each week to their two man war on poverty. As I first climb in their car, Goldberg hands me a bank manifest of the checks that. the two of them have distributed. I figure this is their monthly bank statement. It has about 30 listings. The sums are high. But then Goldberg says this is yesterdays statement. I had figured I was hooking up with some Mom'n Pop tzedakah project, only to find out that their supporters send them one and a half million dollars annually. The administrative expenses are $0.00.
The two take no salary whatsoever, nor anything to cover their own expenses.
They do not dwell on this. In fact, I have to pull it out of them. I have not been invited to hear organizational hype. They want me to see where the money goes. They want me to see the squalor in these back alleys of Jerusalem. They sink me into their work, insisting that I come on "the tour." This is 4-6 p.m. daily, Sunday through Thursday, and much longer on Friday.
"Here, you take this."
Goldberg stuffs one of my hands with balloons and puts a 700 shekel check (about $175) in the other.
"Go up this stairway," he instructs. "The family has two children who need special education. This check covers those expenses. Give the balloons to the kids. Just tell them Chaim Goldberg sent you. They1l know."
I am skeptical. What, precisely, will they know? Will I embarrass them? I am honored to be of help, but why am I doing this? I fear I'll be an embarrassment to whomever this mother of young children is.
I ascend the steps, do as I am told. Upon mention of "Chaim Goldberg," the mother's face lights up. A knowing smile speaks of a regular relationship, saying, "this tzaddik saint has helped me again; just when I needed it."
I glance at the surroundings. The t rickety metal railing on the stair case is corroded. The home is dark and dank. The flooris unevent. The kids' clothes are shabby and full of holes. The proud dignity of the moth er bodies itself forth anyway. As it turns out, this the best of the living quarters I shall see on this tour.
The best - by far
The whole transaction takes two minutes. This is in the Geulah neighborhood. We
speed off to the next stop.
As I am scrambling to take notes and absorb what's going on, Dovid Cohen fills in a few phrases about the philosophy of the massive yet modest organization.
"We look for people suffering in I silence," he says.
It takes a while to absorb the meaning of "look for."
Goldberg and Cohen do not sit , behind desks and interview "clients." They go into the streets. They go into homes. They seek out the suffering. They talk to families, who I may not want to talk. So they talk I to the neighborhood kids. Or they receive reports from teachers who notice a kid coming to school with rotted teeth.
I am amazed at how compactly and unobtrusively Goldberg  phrases questions that elicit the truth. I cannot believe how he enters people's lives without being intrusive.
More than anything, I cannot believe how comprehensive his knowledge is. Walking the slums of Jerusalem with Goldberg is something like a mad ride in an amusement park. Sudden, unpredictable shifts and jerks pull me here; now there, now all the way round. We are walking to one address; suddenly an unkempt child appears and Goldberg knows him. He gives him a smile and some of his trademark balloons, whereupon the young face lights up and before I know it we are in his home. Goldberg tells the mother about a free distribution of clothing that night at a nearby bomb shelter. Back to the original address. No one home. Knock next door to
find out where they are. Telephone calls won't help - these are people without telephones.
"Tell them to contact Goldberg. Chaim Goldberg. They'll know."
Three homes in six minutes. Speed is of the essence. The poor of Jerusalem are too numerous for leisurely visits.
When I first met Goldberg - it's only 20 minutes ago - he handed me his daily statement from his bank: 700 shekels, 1,500 shekels, 200 shekels, 900 shekels; the list goes on. Behind each of these checks is a personal visit on the daily two-hour tour. "Leibedig!" keeps ringing in my ears. The favorite word of Jerusalem kindergarten teachers, leibedig! means be lively! enthusiastic! quick!
Goldberg is very quick. Decisive. Shrewd.
Of course, good decision, about family issues can not be made in two minutes. Goldberg's two-hours daily round, filled with two to-five minute stops, is akin to the Sunday football game, which is but the climax of hours of daily practice the rest of the week. Goldberg has three unlisted telephone numbers. He works them late into the night, every night, People call him with cases and he calls others to investigate, or he seeks matching funds, or discuses a case with another th. charity. As I say, he's shrewd.
He routinely asks a wife's maiden name. Does she come from an old Jerusalemite family whose "occupation" is begging - schnorring?
He knows all the schnorrers and he's not interested in them. His purpose is not to feed a habit. He knows to whom to say "no," and that's why he's trusted implicitly by supporters around the world.
His purpose is to help families genuinely afflicted by an unexpected misfortune or by a major disfunction, such as mental illness, physical handicap, lack of earning skills or the breadwinner's imprisonment.

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